BABYMETAL baby metal

BABYMETAL is a jewelry brand launched in 2023 that focuses on making familiar things look new by applying different sizes and materials to everyday objects. In an era overflowing with beautiful things, we aim to make consumers who encounter BABYMETAL pleasant by showing the unfamiliarity and wit that comes from twisting the familiar, as well as the cuteness and preciousness (fragility) felt in objects that have become smaller in size.