RIU&VIU RIU&VIU

'RIU & VIU RIU & VIU' is a designer brand that reinterprets inspiration from traditional Korean clothing culture with a contemporary sensibility to create looks that we can comfortably wear in our daily lives. Based on a simple contemporary mood, we are developing fashion that highlights unique details such as color schemes and silhouettes inspired by traditional elements of Hanbok.

In RIU & VIU, 'RIU' means flow [flow], and 'VIU' means [VIEW: to see] or perspective, and it contains the meaning of fashion that embodies our perspective that flows naturally within the flow of time. We pursue a look that breathes in the present while being based on our historical and cultural heritage.